Working notes on pricing, packaging, and monetization.
Short essays from the same practice behind the Workbook. No theory for its own sake: frameworks, scripts, and numbers you can use this week.
- Strategy8 min read
Value-based pricing strategy, step by step
How to build a value-based pricing strategy for SaaS and AI products: find the value metric, quantify willingness to pay, package tiers, and roll it out without churning customers.
Read the note → - Fundamentals6 min read
Cost-based vs value-based pricing
A clear comparison of cost-based and value-based pricing: how each is calculated, what each one costs you in margin, and when cost-plus is still the right answer.
Read the note → - Playbook6 min read
Explaining value-based pricing to clients
Scripts, framing, and answers to the hard objections when you explain value-based pricing to a client or a sceptical internal stakeholder.
Read the note → - Essay9 min read
Founders are the worst judges of what their software is worth
Founders obsess over costs and competitors when setting prices. The one number that decides whether a customer buys sits with the customer, and almost nobody measures it.
Read the note →