10–55% ARR uplift. That's what happens when price matches value.

Pricing isn't just a number on a pricing page. It is the single most powerful lever you have for growth. Yet most companies treat it as guesswork. I'm here to change that.

I'm a Product Leader and Pricing Strategist with over a decade of experience building, scaling, and monetizing B2B SaaS, GenAI, and enterprise platforms. I've sat on every side of the table: as a founder building a SaaS platform from 0 to 1, as a product leader driving +55% YoY revenue growth for high-scale marketplaces like OLX, and as a principal consultant advising 30+ SaaS teams on pricing and growth.

Throughout my career I've consistently helped companies unlock 10–55% ARR uplift. The secret isn't magic. It's moving away from intuition and leaning into data.

My approach centers on architecting value-based packaging and hybrid pricing models. Instead of static price points, I design systems grounded in deep user research, willingness-to-pay analysis, and pricing validation. I help product teams remove friction, build clear upgrade paths, and dramatically reduce implementation risks.

My mission is simple: stop revenue leaks, align your pricing with your product's true value, and turn that value into predictable, compounding revenue.