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PriceAgent
WorkbookSandbox
For founders, PMs, and GTM teams

Build and test your value-based pricing strategy.

Design your strategy. Stress-test every price point in the sandbox.

Start the workbookOpen the sandbox →See how it works

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Monetization Sandbox
Live
MRR
$48.2k
+12.4%
Gross margin
78%
+3pt
Breakeven
214
−18
MRR · last 12 weeks
price +8% → mrr +12%
TierPrice / moMix
Starter
5k events
$29
62%
Growth
50k events
$89
28%
Scale
500k events
$249
10%
Willingness-to-pay zoneVan Westendorp
$19$89 · optimal$249
Built for
Founders setting first price

You have a product, customers, and no idea what to charge. Stop pulling a number out of the air.

PMs repricing the model

Existing pricing is leaking revenue. Find the WTP range, the demand cliff, and the right tiering.

GTM teams repackaging

Packaging is killing conversion. Align tiers to personas and to the value metric customers actually care about.

How it works

Build the strategy. Then stress-test the numbers.

The workbook is data-driven: each step asks a few sharp questions, then explains why it matters, how to do it, real examples, and the common pitfalls. When the strategy is set, the sandbox lets you play with the numbers live.

  1. Phase I
    Understand
    Value
  2. Phase II
    Build Model
    Pricing & packaging
  3. Phase III
    Go to Market
    Motion & price points
  4. Phase IV
    Convert
    The POC moment
  5. Phase V
    Measure
    NRR & churn
Then → Sandbox testing

Play with the numbers before you commit.

The Monetization Sandbox loads your strategy into a live model. Change value metric, packaging, tiers, costs, and willingness-to-pay, and watch MRR, gross margin, breakeven, and your viable pricing zone update in real time.

  • • Value metric decision tree + 3-trait check
  • • Packaging model + tier builder
  • • Per-tier margin and cost structure
  • • WTP zone, customer mix, ±% what-if P&L
Open the sandbox
Outcomes

What you walk away with

By the end, you have a written pricing decision you can defend in front of your team, your board, or your customers - not a hunch.

  • A value cycle and a value metric your buyers actually feel
  • A pricing model and a 3-tier package aligned to personas
  • Price points anchored to a measured WTP range, not guesswork
  • A conversion trigger pinned to the aha moment, and an NRR target
  • A live sandbox where you can change price, mix, costs and tiers and watch MRR, gross margin and breakeven move in real time
Methods inside

The frameworks pricing teams actually use

Van Westendorp

Find the acceptable price range and the quality floor.

Gabor-Granger

Find the revenue-maximizing price and the demand cliff.

Value cycle

Decide front-loaded, back-loaded, or hybrid revenue shape.

NRR & churn

Set the retention target your pricing must clear.

Work with Cristian

Let's find the revenue you're leaving behind.

Book a free 45-minute pricing strategy call. No pitch, just actionable advice you can use immediately.

Book a 45-min callOr email cris@growthlogics.co

Ready to price like you mean it?

Start with the Workbook at Phase I. You can jump around, save as you go, and export the whole plan when you're done.

Start the workbook
Or jump straight into the sandbox →

Saves to your browser. No signup.