PriceAgent
PriceAgent
Pricing Playbook
Open the workbook →
Value-based pricing, made operational

Stop guessing your price.
Build it.

PriceAgent is a 15-step playbook that walks you from the value you create to the Net Revenue Retention you can defend - the way an experienced pricing operator would. Five phases. One or two focused sessions.

Start the playbookSee how it works

Saves to your browser. No signup, no account, no email.

Built for
Founders setting first price

You have a product, customers, and no idea what to charge. Stop pulling a number out of the air.

PMs repricing the model

Existing pricing is leaking revenue. Find the WTP range, the demand cliff, and the right tiering.

GTM teams repackaging

Packaging is killing conversion. Align tiers to personas and to the value metric customers actually care about.

How it works

Five phases. Fifteen steps. One defensible price.

The workbook is data-driven: each step asks a few sharp questions, then explains why it matters, how to do it, real examples, and the common pitfalls.

  1. Phase I
    Understand
    Value
  2. Phase II
    Build Model
    Pricing & packaging
  3. Phase III
    Go to Market
    Motion & price points
  4. Phase IV
    Convert
    The POC moment
  5. Phase V
    Measure
    NRR & churn
Outcomes

What you walk away with

By the end, you have a written pricing decision you can defend in front of your team, your board, or your customers - not a hunch.

  • A value cycle and a value metric your buyers actually feel
  • A pricing model and a 3-tier package aligned to personas
  • Price points anchored to a measured WTP range, not guesswork
  • A conversion trigger pinned to the aha moment, and an NRR target
Methods inside

The frameworks pricing teams actually use

Van Westendorp

Find the acceptable price range and the quality floor.

Gabor-Granger

Find the revenue-maximizing price and the demand cliff.

Value cycle

Decide front-loaded, back-loaded, or hybrid revenue shape.

NRR & churn

Set the retention target your pricing must clear.

Ready to price like you mean it?

Open the workbook and start at Phase I. You can jump around, save as you go, and export the whole plan when you're done.

Start the playbook

Saves to your browser. No signup.